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This web site states the following, "Welcome to Championship Martial Arts DeLand." We noticed that the web site also said " Our mission is to encourage and motivate our students and to provide the skills needed to help them succeed in life." It also said " Our practices instill traits like confidence, discipline, self-esteem, focus, and physical well being. We strive to make a positive impact in our community by reinforcing solid character development in students of all ages, and we constantly maintain our commitment through leading by example. Bull; One Week of Group Lessons." The header had martial arts classes as the highest ranking optimized keyword. It is followed by karate, kickboxing, and tae kwon do which isn't as ranked as highly as martial arts classes. The next words cmadeland.com uses is self defense. deland martial arts was included and might not be viewed by web crawlers.